Read the award-winning recipe here.

Ultimately, I feel like Google keeps flip-flopping on the same issues, losing credibility with the company’s stakeholders. There’s a lot to be said for consistency.

Digital version can be found here.

To see my submission, click here. To see the CNW news release, click here.

Here is a page from the IABC/Toronto Communicator:

What soon transpired was the online equivilant of an angry mob with pitchforks:

1. It began with angry replies: people questioned why he would say something to fellow Internet-savvy community members.
2. He became the brunt of people’s jokes and his username became synonymous with a case study in reputation management. Joey DeVilla wrote a blog post within hours of the initial Twitter incident.
3. @betbot realized the potential damage on his reputation and removed his name from the bio on his Twitter account and feebly tried to tell the online community that his Tweet was a ‘bet with his CEO’, a claim that further angered the MeSH community
4. These attempts resulted in an online witch hunt for his name: Dino Xanthopoulos.

Although his Twitter account seems to remain active, @betbot continues to acquire mocking Twitter replies (now called mentions) and can do nothing short of feebly defending his initial action or walking away from that Twitter account entirely.

The second case of the angry-pitchfork-online-community’s sabotage is taking place even as I write this post. Two days ago, Amazon removed the homosexual (GLBTQ) content deemed ‘adult’ from its sales ranking system. The result from the online community has been angry and forceful with #amazonfail ranking as the current top trend on Twitter. Petitions are being signed against the action as well as strategic and successful attempts to Google bomb the term, ‘Amazon rank” to read instead:

Amazon Rank
Function: verb
Inflected Form(s): amazon ranked

1. To censor and exclude on the basis of adult content in literature (except for Playboy, Penthouse, dogfighting and graphic novels depicting incest orgies).
2. To make changes based on inconsistent applications of standards, logic and common sense.

Etymology: from 12 April 2009 removal of sales rank figures from books on Amazon.com containing sexual, erotic, romantic, gay, lesbian, bisexual, transgendered or queer content, rendering them impossible to find through basic search functions at the top of Amazon.com’s website. Titles stripped of their sales rankings include “Bastard Out of Carolina,” “Lady Chatterly’s Lover,” several romance novels, GLBTQ fiction novels, YA books, and narratives about gay people.

Example of usage: “I tried to do a report on Lady Chatterly’s Lover for English Lit, but my teacher amazon ranked me and I got an F on grounds that it was obscene.” (SB Sarah)

What kind of idealogical system do these online communities represent? My initial instinct was that they were anarchic, but these angry people have defined purposes in their vengence; it’s not lawless. My next thought was utilitarian, but the temporality doesn’t seem appropriate; so much happens simultaneously. I considered an oligarchy, but  there isn’t really an elite group of people that have more control or more power.

I’ve finally settled on thinking that these two case studies of online justice represent online communities as democracies (with meritocratic-oligarchic undertones) because they represent mass outrage through a variation of a vote. I added the meritocratic-oligarchic aspect because these causes gain fire through the credibility of key connectors in the online community, such as writer Neil Gaiman, who lent his name to the anti-Amazon cause.